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The Socionomist helps readers capitalize on social mood. Each month, our analysts show you how social mood is shaping trends around the world.

Body shrinkflation?

The “ideal” physique is slimming down again — and this time it’s just a needle away.

The November Socionomist explores how shifting social mood shapes beauty standards, from body positivity to today’s return to exclusivity. Plus, a widening rift in Taylor Swift’s fanbase marks a telling cultural inflection point. Read the new issue now.